October 28, 2011

No Facebook without the Dutch

This is a brilliant social media campaign by the Dutch Maritime Museum here in Amsterdam. This video made Mark Zuckerberg himself chuckle and his sister Randi mentioned it during her keynote speech at the iStrategy conference: "If you haven't seen this already, have a look, this video is a great example of viral!"  It boosted the Maritime Museum's popularity immensely before it re opened and there were queues of people outside on the big day. Another iStrategy contestant, Carlos Virreira, did a great case study on the success of this campaign, have a peek here.
(Stay tuned for my post on the iStrategy conference, SO much to say on that!)

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