March 12, 2012

Manic Monday: Facebook Friend

This isn't exactly the kind of ad you'd expect to see between your trashy episodes of Jersey Shore yet last week this short clip on modern day slavery by Anti Slavery International popped up: 


Millions of men, women and children around the world are forced to lead lives as slaves. Although this exploitation is often not called slavery, the conditions are the same. Bonded labour, early forced marriage, forced labour, slavery by descent, trafficking and child labour are all forms of modern day slavery. 

An estimated 126 million children around the world in work that is harmful to their health and welfare. That's 126 million little kids who are robbed of their childhood in countries such as Haiti, Costa Rica, England and The Netherlands. This issue is directly linked to the KONY2012 campaign that went viral last week - Anti Slavery International reports that there are about 300,000 child soldiers involved in over 30 areas of conflict worldwide, some even younger than 10 years old. 

This simple ad prompted quite a lot of discussion and debate - how is it that slavery is still alive and kicking today? How is the average person involved in this trade and what can you do about it? The KONY2012 campaign has proven that there is power in numbers (to what extent we are yet to discover) but many voices combined can be pretty loud. 


Imagine if every human rights issue in this world had an amazing marketing strategy like the KONY2012 campaign? Let's hope the interest stirred by these films results in more credible attempts to deal with what should be eminently fixable problems.


XXX

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1 comment

  1. i think that the kony2012 campaign has proved how powerful viral media is. it has amazed me how quickly the message/video has spread. really interesting post :) xx

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