Anyone who knows me can tell you that I'm a huge fan of stories; everybody/thing/place has one and I find it fascinating to share stories and hear something new. I'm always digging for a story and trying to uncover what it is that makes people and places who they are. Here's an awesome video on collaborative storytelling by "Already Alive" who's mission is to tell the story of why. 'There is always a genuine story to tell, about anything. We like to discover that bigger story, capture it and make it beautiful. Even when a video has a marketing goal, we avoid the hard sell. Instead, we invite people to feel something they will remember, something they want to share.'