I've been nominated to take part in the viral #nomakeupselfie campaign to raise breast cancer awareness but I'm not sure how I feel about it. The hashtag wasn't started by a cancer charity, and nobody can quite pintpoint the link between a #nomakeupselfie and cancer. It's a very organic, grassroots campaign that started on Tuesday and charities in the field have been quick to jump on board the trend. A Cancer Research UK staff member posted a makup-free photo with the message "the campaign isn't ours but every £ helps", holding up instructions on how to donate, and other charities followed suit. The hashtag #nomakeupselfie has now been used 51,000 times on Twitter and raised over £1 million for Cancer Research UK. This is how it works: You take a photo of yourself (a.k.a a 'selfie') and you post it on your social media platform of choice. You 'nominate' friends to do the same by tagging them in your post, and they then take a photo and tag their friends in it. This 'chain letter' structure has aided the campaign in spreading its net so widely. Twitter, Instagram and Facebook are blowing up with these images of women who have taken the plunge to expose their naked faces on the internet. A lot of people, including a host of celebrities, are posting links to their favourite cancer charities along with their photos. As a woman, I find it worrying that daring to go 'bare' is such a big deal. If women not wearing make up is deemed as brave, what does that say about society today? Don't get me wrong, it’s great to see so many people getting involved to help raise cancer awareness amongst their friends and family, but I feel like a lot of us are missing the point if we don't donate to a charity as well as post the selfie. So for those of us in Barbados who can't text Cancer Research UK, I suggest you check out the Barbados Cancer Society & related pages Champions In Pink,The Little Pink Gift Foundation, The Gift Foundation &BCS-Movember to see how you can donate locally.